My name is James and I am the co-founder of ExoForma along with my childhood friend Adam. We grew up a couple blocks from each other and ended up becoming great friends once we knew that we both had the entrepreneurial hunger. All through high school we would come up with hundreds of business ideas and talk about how we would never work for "the man". Being huge fans of the show Top Gear and later The Grand Tour, we would always talk about the cars we would someday drive.
After years of struggling with our own respective companies, we finally started to make it. That's when I decided to ditch my Honda CR-V with 250,000 miles on it and upgrade to a Range Rover. I was in love with it. I wanted it to look clean and perfect every single day. I had tried all these different products I saw online that would make all these crazy promises about performance and every single one of them always let me down.
At this point Adam and I were both in decent financial positions and Adam had an idea. "Let's quit working on businesses we don't love. I want to show up to work every day and love what I'm doing." It took about 3 seconds for us to both realize that the one thing we both truly loved was cars. I explained to him my frustrations with all the current car wax/sealant products on the market and we began our search for something better.
A couple of months later after reaching out to dozens of chemical companies, we found someone who could produce everything we needed and cared about product integrity as much as we did. That's when ExoForma started.
Our mission is not to make a quick buck off of customers like most companies. Our mission is to create a product that you love so much that you become a customer for life. That you love the way your car looks so much that you can't help but tell your friends. Driving a car is not about getting from one place to another, not for us gear heads, it's about how you feel getting there. Nothing makes you feel better about driving your car than having it look as perfect as can be as often as possible.
Adam and I want the ExoForma family - all of our customers - to feel like a badass every time they drive down the road.
Welcome to the family,
James McKinney