Privacy policy

PRIVACY POLICY

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://exoforma.com (the “Site”). ExoForma.com Privacy Policy This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://exoforma.com (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:
“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.” When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

•             Additional categories we may collect directly from you or automatically, depending on your interactions with us: (a) account credentials; (b) customer support communications; (c) marketing preferences; (d) geolocation data derived from IP address; (e) inferences drawn from other information to create a profile reflecting preferences; (f) user-generated content such as product reviews; (g) limited SMS interaction metadata related to our communications program; and (h) [other category as implemented].

•             Sensitive Personal Information: We do not intentionally collect sensitive personal information (e.g., precise geolocation, government identifiers) unless you provide it to us directly for a specific purpose [insert specific purpose if applicable], and we will use and disclose such information only for permitted purposes.

•             Children’s Data: Our Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will delete it.

How We Use Your Personal Information

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to communicate with you. We screen our orders for potential risk or fraud. When in line with the preferences you have shared with us, we provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

•             Additional purposes: (a) debugging and error repair; (b) maintaining and improving the safety and security of the Site; (c) short-term, transient use, including contextual non-personalized advertising; (d) internal research and development; (e) compliance with legal obligations; and (f) exercising or defending legal claims.

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•             Profiling/Automated Decision-Making: We may use limited automated processing to personalize content and offers. We do not engage in automated decisions that produce legal or similarly significant effects without human involvement.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. We use Shopify to power our online store. We also use Google Analytics to help us understand how our customers use the Site. Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

•             Service Providers/Processors: We engage vendors for payment processing, shipping, communications, analytics, security, advertising support, and customer service. We require them to use personal information only to provide services to us and to protect it.

•             Disclosures for Advertising: We may disclose identifiers, internet activity information, and inferences to advertising partners to deliver and measure ads. You can opt out of such disclosures as set forth below.

•             Corporate Transactions: We may transfer personal information in connection with a merger, acquisition, financing, or sale of all or a portion of our business.

Behavioral Advertising and Your Choices

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You can opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout and adjust ad settings with Facebook, Google, and Bing using the links provided on the Site. You can also opt out of some services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.

•             Browser/Device Controls: You can manage cookies and tracking via your browser or device settings. Note that some features may not function if cookies are disabled.

•             Email Marketing: Use the unsubscribe link in our emails.

•             SMS Marketing: See the SMS Marketing and TCPA sections below.

SMS Marketing

We use the information you consent to share to send you text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us. Our website uses cookies to keep track of items you put into your shopping cart, including when you have abandoned your checkout; this information is used to determine when to send cart reminder messages via SMS.

TCPA Disclosure and Communications Policy

Overview

This Telephone Consumer Protection Act (TCPA) disclosure explains how we may contact you via telephone, text message (SMS/MMS), and prerecorded/artificial voice messages, your consent choices, and how to opt out.

Consent to Receive Calls and Texts

By providing your telephone number to us, you agree that: 1. You are the current subscriber or customary user of the number provided and have authority to provide consent. 2. We and our service providers may contact you at the number you provided using: (a) autodialed or non-autodialed voice calls, (b) text messages (SMS and MMS), (c) prerecorded or artificial voice messages, and (d) communications using other dialing or messaging technologies compliant with applicable law. 3. Message frequency may vary. Message and data rates may apply.

Types of Communications Covered

With your consent, we may send: 1. Marketing and promotional communications about our products, services, offers, events, and programs. 2. Transactional or informational communications related to your relationship with us, such as account notices, security alerts, fraud prevention, two-factor authentication, customer support, purchase confirmations, delivery updates, service or appointment reminders, billing or payment notices, and policy updates.

Consent to marketing communications is not a condition of purchase. You may receive transactional or informational communications even if you do not consent to marketing, to the extent permitted by law.

Methods of Consent

You may provide consent by: 1. Submitting your telephone number in an online form and affirmatively checking a consent box that clearly discloses TCPA terms. 2. Signing a written or electronic agreement that includes the required TCPA disclosures. 3. Replying affirmatively to an opt-in text message where applicable. Your consent applies to the specific number provided and may be obtained for one-time or recurring messages as disclosed at the point of collection.

Opt-Out and Revocation of Consent

You may opt out of marketing calls or texts, or revoke your consent to receive autodialed, prerecorded/artificial voice, or text communications, at any time using any of the following methods: 1. Text Messages: Reply STOP to any marketing text message from us to stop marketing texts to that number. You may receive a one-time confirmatory text. 2. Phone Calls: Notify our representative during a call that you revoke consent and state that you revoke consent to autodialed and/or prerecorded/artificial voice calls to your number. 3. Email: Send an email to support@exoforma.com with the subject line “TCPA Opt-Out” and include your name and the specific phone number(s) to which the opt-out should apply. 

Your opt-out will not affect transactional or informational communications that are necessary to provide services you have requested or that are otherwise permitted by law. We will honor opt-out requests within a reasonable period and as required by law. Revocation of consent does not require any specific words; any reasonable expression of a desire not to receive such communications will be honored.

Scope of Opt-Out

1.          Opting out of marketing texts will stop future marketing texts to the opted-out number but may not stop transactional or informational texts where permitted by law.

2.          Opting out of marketing calls will stop future marketing calls to the opted-out number but may not stop transactional or informational calls where permitted by law.

3.          If you have multiple numbers or accounts with us, you must opt out for each number or account you wish to exclude.

4.          If your number is reassigned, please notify us at support@exoforma.com so that we can update our records.

Caller Identification and Time of Contact

We identify ourselves as Exoforma when we call or text you. We endeavor to contact you during lawful calling times applicable to your location unless you have requested otherwise.

Opt-In for Prerecorded/Artificial Voice and Autodialed Marketing

Where required, we will obtain your prior express written consent to deliver marketing communications using an autodialer or a prerecorded/artificial voice message to your wireless number. Such consent will be obtained through a clear and conspicuous written disclosure that authorizes such communications and acknowledges that consent is not required as a condition of purchase. Records of consent will be maintained as required by law.

Third-Party Service Providers

We may use third-party platforms or service providers to place calls or send texts on our behalf. These providers are required to comply with the TCPA and applicable laws. Your information will be used in accordance with this policy and our Privacy Policy.

Reassigned Numbers and Wrong Numbers

If you receive our communications in error because you are not the intended recipient or the current subscriber of the number, please notify us by replying STOP to a text, informing our caller, or support@exoforma.com. We will use reasonable efforts to prevent further communications to that number.

Support and Help

For help, reply HELP to any text message from us or contact support@exoforma.com

Data Practices for Messaging

We may collect information about your interactions with our calls and texts, such as delivery status, message open rates, and response times, to manage and improve our communications.

Your Responsibilities

You agree to: 1. Provide a valid, current telephone number that you own or are authorized to use. 2. Notify us promptly if you change, port, or deactivate your number, or if it is reassigned. 3. Keep your contact preferences up to date via support@exoforma.com.

Changes to This Disclosure

We may update this TCPA Disclosure and Communications Policy from time to time. Material changes will be posted at support@exoforma.com. Your continued provision of a telephone number or use of our services after an update constitutes acknowledgment of the revised disclosure.

Contact Us

Questions about this TCPA disclosure or your opt-out rights may be directed to: support@exoforma.com.

Do Not Track

We do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

International Users

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted, and your information may be transferred outside of Europe, including to Canada and the United States.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes to This Policy

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

State Privacy Rights and Disclosures

•             Notice at Collection: We collect personal information as described in Section 1 for the purposes described in Sections 2–4. We retain personal information for as long as reasonably necessary for the purposes disclosed, unless a longer retention is required or permitted by law.

•             Your Privacy Rights: Subject to applicable law, you may have the right to request: (a) access to, or a copy of, your personal information; (b) correction of inaccurate personal information; (c) deletion of personal information; (d) to opt out of the sale or sharing of personal information and certain targeted advertising; (e) to limit the use and disclosure of sensitive personal information; and (f) to appeal our decision regarding your request.

•             How to Exercise Rights: You may submit a request by emailing support@exoforma.com, by mail at 6375 Riverside Dr, Ste 75, Dublin, OH 43017. To protect your information, we will verify your identity using [verification method to be determined]. Authorized agents may submit requests on your behalf with proof of authorization and identity verification.

•             Opt-Out of Sale/Sharing/Targeted Advertising: To opt out, use our “Do Not Sell or Share My Personal Information” link [URL to be added] or email support@exoforma.com with “Privacy Opt-Out” in the subject line and include your full name, state of residence, and the email/phone associated with your account.

•             Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

•             Financial Incentives: If we offer a price or service difference or loyalty/discount program related to your data, we will provide a notice explaining the material terms, including how the incentive is reasonably related to the value of your data and how to opt in or withdraw.

•             California Shine the Light: California residents may request information regarding our disclosure of personal information to third parties for their direct marketing purposes and choices regarding such disclosures by contacting us as set forth in Section 15.

Nevada, Virginia, Colorado, Connecticut, Utah, and Other State Disclosures

•             Residents of certain states may have specific rights to opt out of targeted advertising, sale of personal data, and profiling in furtherance of decisions that produce legal or similarly significant effects. Exercise these rights via the methods set forth a.

•             Appeals: If we deny your rights request, you may appeal by emailing support@exoforma.com with “Privacy Appeal” in the subject line; we will inform you in writing of any action taken or not taken and the reasons.

Security

We implement administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Retention

We retain personal information for as long as needed for the purposes described, to comply with legal obligations, resolve disputes, and enforce agreements. Specific retention periods vary by data type and purpose.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, contact us by e-mail at support@exoforma.com or by mail using the details provided below: 6375 Riverside Dr, Ste 75, Dublin, OH 43017.

Changes to Your Information

You may update certain account information by logging into your account or by contacting support@exoforma.com. We will take reasonable steps to update or correct information in our possession.